Differentiating Your Program: The Importance of Experiences

As I mentioned in my newsletter, our upcoming trip to Peru represents the marriage of two things I love: training/intimate coaching and work with ancient traditions of healing. Though I had always thought it would be fun to combine the two, I didn’t see how that could happen. After witnessing a powerful response from those participating in the Coach Certification Training Kickoff, I finally recognized just how appealing this combination would be to some people.

One thing I’ve heard others talk about is how much people crave experiences. People talk about things that are meaningful to them. So how do you create the kinds of events that are meaningful? Some do it by wooing clients with private jets, limos, celebrity meetings and luxury accommodations. These activities create an experience, and participants talk about the experience as much as the learning.

When people talk about my Coach Certification Training Program, in addition to sharing what they’ve learned from me, they’ll also talk about the experience and what it was like to meet with the elders and the shaman.

When it comes to such group offerings, what we’re really doing is creating an experience that is meaningful to people—something that speaks to their heart and connects them to ancient things. With Peru that experience in the mountains is something they just can’t get anywhere else. I get to do something I love and share it with others, and when all is said and done, they’re getting a really great deal.

A number of people in my coaching program have already offered unique programs to their clients based upon this idea and are having remarkable results with them.

People want results AND experiences. What are your gifts that make you unique? What differentiates you from others? What do you say you love to do but have not yet packaged as an opportunity for clients?

If you want to create mastery-level coaching skills supplemented by working with ancient healing traditions, a combination that creates profound breakthroughs, and if this speaks to your heart or your gut, pick up the phone and call me at 520.237.4435 to see if this once-in-a-lifetime experience is for you.


I like to collect stories about belief change experiences. If you have any interesting ones, please let me know or share them below so I can comment on them in subsequent articles or posts.

About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW.

Categories : Coaching Tips

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