Sep
17

The WHY Experience

“The two most important days of your life are the day you were born
and the day you discover why.” – 
Mark Twain

I recently spent five days with an amazing group of dedicated coaches, consultants and medical personnel learning how to discover and implement our whys. If you haven’t yet heard about the WHY movement elsewhere, you soon will, for it is gaining in power and focus.

Once in a while something comes along that changes the way we think about the world.

That message sets the stage for understanding the WHY movement. What makes me call this a movement? Movements are inspirational. Movements have a vision and a message that inspires listeners. When the message is understood, it inspires passion and a desire to heed the message. It usually speaks to one’s heart or soul.

You may have watched a TED talk by Simon Sinek in which he outlines the importance of people discovering their why or their purpose—what you do that really reflects who you are. Everyone has a why, and we express that why differently, so you have a whyand the way you express it is how you manifest your why.

I first heard this message just over three months ago. I was drawn to it by Ridgely Goldsborough when I heard him speak about the WHY movement. He made an offer of learning about the WHY movement and my personal why. I soon had an opportunity to have my why discovered by the founder of the WHY movement, Dr. Gary Sanchez. He, along with Ridgley and two others, formed a company to discover people’s why and to show business founders how to use their why to create powerful teams and craft exact messages that reflect their own why. They also learned that there are 9 whys with an infinite number of ways you can express your why that are better known as your how.

SO when Gary and Ridgley said they had so much work that they could not possibly do all of it and then described an opportunity to be in the first group of people trained to be certified WHY coaches, I said “Yes.” That’s how I found myself with the amazing group mentioned above. What made them special was their response to the call of learning their whys.

As all of us learned our whys, we discovered the power of the discovery and, more important, the bonding that happens when you know the whys of others in the group and in the company. At the end of my training I felt an incredible bonding with my fellow students. The WHY discovery happens at a feeling level, the limbic part of the brain. Think of it as being hardwired within you. When I saw and experienced people discovering their whys, it was a way of learning what is really important and of knowing people at the deepest level possible.

During the last few months I’ve heard the WHY experience described as profound, moving, enlightening and affirming. If you want to see for yourself, reserve a FREE Discovering Your Why session today.

P.S. Do you want to share this post? Please do. Just be sure that it remains intact and includes the following bio.

About Terry: Terry Hickey, M.S., is a Certified NLP Professional Coach, Business Trainer and Consultant, a Certified Master Practitioner of Neuro-Linguistic Programming and the co-owner of NLP Advantage Group. Originator of the Belief Breakthrough Method™, Terry specializes in teaching coaches and entrepreneurs how to rapidly resolve limiting beliefs about wealth and success. His tips and strategies can help you launch yourself into the future you want… NOW. http://terryhickey.com/

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